Up to 40% off Beard Bundles + FREE gift - applies automatically at checkout

Get the Softest, Best-Smelling Beard of Your Life

Discover a thicker, healthier beard: nourished by naturally derived ingredients & fresh, outdoor-inspired scents.

Upgrade My Beard

100% satisfaction guarantee

FREE shipping on all bundles 

Relieve dryness & itchiness

Curb flyaways & style with ease

Cleanse, hydrate, and protect your beard

Thousands of 5-star reviews 

Guys Nationwide Rave: Their Beards Have Never Looked Better

Choose My Bundle

100% satisfaction guarantee

“Recently, I was at the dentist and the hygienist complimented how good my beard looked. She asked what I used to make it ‘look so healthy.’ I, personally, like the scent & the healthy shine.”

- Ryan R.

EVEN MY DENTIST NOTICED

“I’ve tried a couple beard oils now and this one is by far the best bang for your buck. The smell is ridiculously good but light enough not to overpower any of your cologne.”

- Imran M.

FAR EXCEEDS EXPECTATIONS

“This definitely helps to keep the skin under my beard moisturized so that I’m not dried out and scratching like a wild animal. Keeps my beard well managed & I love the scent.”

- Ron C.

WILD BEARD TAMED

FREE shipping on all bundles 

The 60-Second Beard: Just 3 Steps to a Sleeker, Fuller Look

Wash: cleans with a rich, pillowy lather

1

Moisturizereplenishes & soothes

2

3

Hydrate & Soften: adds shine & shape

Heads Up: Bar Soap & a Washcloth Will Never Feel “Good Enough” Again

Make the switch & reveal the beard you always wished you had

Nourish for a Stronger, Fuller Beard

Give your beard what it needs to thrive with a powerful hit of vitamins, protein, and hydration

Soothe with Clean Ingredients

Ditch the itch with moisturizing Shea Butter, Safflower Oil, and Vitamin E

Smell Irresistible

Seriously. We hear “people go nuts for the scent”/”it’s intoxicating in the best way” on the daily.

“ My skin feels very hydrated &  I’m noticing less ingrown hairs on my neck   where I shave. Where the hair always felt sharp and bristly, it’s now soft        and shaped. My wife has been commenting on how soft my beard has       gotten, and how great it smells!”  

  -Frank C.  

Warning: Your Current Routine Could Be Aging Your Skin & Thinning Your Beard.

We know: lots of guys think slapping some body wash (or dish soap 😬) on their faces will do the trick. The reality? Those harsh, stripping formulas will dry your skin out, parch your beard, and make you look older, faster.

Even for the most rugged guys, face skin is sensitive. That’s why we use nourishing ingredients that penetrate deep without causing irritation – so you get hydrated, youthful skin and your healthiest beard yet.

Fortify Your Skin & Beard

Questions? Let’s Clean Those Up.

We don’t use SLS (Sodium Laurel Sulfates) in our formulas. Instead, we use a blend of coconut-derived surfactants that are gentle enough on all skin types, including sensitive kinds.

Do your products contain SLS (Sodium Laurel Sulfates)?

Proudly! We formulate and manufacture all of our products in the United States, with the exception of the shave brush and razors, which are sourced internationally. More specifically, our manufacturing takes place at facilities located in Minnesota, California, Vermont, and Texas.

Are your products made in the US?

While rare, if you encounter any issues with your product, we’re happy to issue you a full refund. Don’t even worry about sending the bottle back to us!

What if I’m not happy with my product? 

Any Questions? Let’s Clean Them Up.

Nope. Beard hair tends to be coarser and curlier than the hair on your head. 

That being said, our beard products are specially formulated with rich, nourishing ingredients to help combat the itchiness, roughness, or dryness associated with coarse, thick facial hair.

Should I use my normal hair care products on my beard?

Are You Ready for a Fully Nourished Beard That Looks Great and Smells Even Better?

Yes, Shop Beard Bundles

Clean Ingredients for Maximum Impact

The most powerful skin & beard benefits? They come directly from nature. Think of it as clean eating — for the outside of your body.

Upgrade My Routine

Up to 40% off Beard Bundles + FREE gift - applies automatically at checkout

Get the Softest, Best-Smelling Beard of Your Life

Guys Nationwide Rave: Their Beards Have Never Looked Better

The 60-Second Beard: Just 3 Steps to a Sleeker, Fuller Look

Heads Up: Bar Soap & a Washcloth Will Never Feel “Good Enough” Again

“ My skin feels very hydrated &  I’m noticing less ingrown hairs on my neck where I shave. Where the hair always felt sharp and bristly, it’s now soft and shaped. My wife has been commenting on how soft my beard has gotten, and how great it smells!”  

  -Frank C.  

Are You Ready for a Fully Nourished Beard That Looks Great and Smells Even Better?

Warning: Your Current Routine Could Be Aging Your Skin & Thinning Your Beard.

Clean Ingredients for Maximum Impact

Nourish for a Stronger, Fuller Beard

Give your beard what it needs to thrive with a powerful hit of vitamins, protein, and hydration

Soothe with Clean Ingredients

Ditch the itch with moisturizing Shea Butter, Safflower Oil, and Vitamin E

Smell Irresistible

Seriously. We hear “people go nuts for the scent”/”it’s intoxicating in the best way” on the daily.

Guys Nationwide Rave: Their Beards Have Never Looked Better

Choose My Bundle

100% satisfaction guarantee

“Recently, I was at the dentist and the hygienist complimented how good my beard looked. She asked what I used to make it ‘look so healthy.’ I, personally, like the scent & the healthy shine.”

- Ryan R.

EVEN MY DENTIST NOTICED

“I’ve tried a couple beard oils now and this one is by far the best bang for your buck. The smell is ridiculously good but light enough not to overpower any of your cologne.”

- Imran M.

FAR EXCEEDS EXPECTATIONS

“This definitely helps to keep the skin under my beard moisturized so that I’m not dried out and scratching like a wild animal. Keeps my beard well managed & I love the scent.”

- Ron C.

WILD BEARD TAMED

Free returns & exchanges

Free Shipping Over $50

Guys Nationwide Rave: Their Beards Have Never Looked Better

The most powerful skin & beard benefits? They come directly from nature. Think of it as clean eating — for the outside of your body.

Make the switch & reveal the beard you always wished you had

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100% Money Back Guarantee 

100% Money Back Guarantee

Up to 40% off + FREE gift!

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PLUS: Free $10 gift card with any beard bundle purchase!

Save Up to 40% on Everything You Need for an Endless Stream of Beard Compliments

Save Up to 40% on Everything You Need for an Endless Stream of Beard Compliments

Bourbon & woodsy Amber

Out of Stock

FREE Shipping! 

Smells Like: 

$31.00 USD

BEARD THICKENING STARTER BUNDLE: Aged Bourbon

$39.00

Kit Includes: 

Beard & Face Wash: To cleanse

Beard Oil: To moisturize

Beard Butter: To soften

SOLD OUT

SOLD OUT

Out of Stock

Shop Now

FREE Shipping! 

Scents:

$48.00 USD

DELUXE BEARD CARE BUNDLE

$60.00

Kit Includes: 

Beard & Face Wash: To cleanse

Beard Oil: To moisturize

Beard Butter: To soften

20% off

20% off 

Beard & Face Lotion: To protect

Beard Balm: To style

Shop Now

FREE Shipping! 

Scents:

From $43.20 USD 

BEARD CARE STOCK UP BUNDLE

$72.00

Kit Includes: 

2x Beard & Face Wash: To cleanse

2x Beard Oil: To moisturize

2x Beard Butter: To soften

40% off 

40% off 

Bourbon & Woodsy Amber

Shop Now

FREE Shipping! 

Smells Like: 

$31.00 USD

BEARD THICKENING STARTER BUNDLE: Aged Bourbon

$39.00

Kit Includes: 

Beard & Face Wash: To cleanse

Beard Oil: To moisturize

Beard Butter: To soften

20% off

20% off 

Shop Now

FREE Shipping! 

Scents:

$50.00 USD

NEW: SMALL BATCH BEARD COLLECTION BUNDLE

Premium Kit Includes: 

Hinoki Spice Beard & Face Wash

Hinoki Spice Beard Oil

Hinoki Spice Beard Butter

1x  Travel Size 2-in-1 Shampoo & Conditioner

FREE GIFT:

Sandalwood Body Travel Pouch:

1x  Travel Size Body Wash

with any Beard Bundle Purchase

FREE

Earthy, woody & complex

Shop Now

FREE Shipping! 

Smells Like: 

$57.60 USD 

BEARD THICKENING STOCK UP BUNDLE: Sandalwood

$96.00

Kit Includes: 

2x Beard & Face Wash: To cleanse

2x Beard Oil: To moisturize

2x Beard Butter: To soften

40%+ off 

2x Face & Body Lotion: To hydrate 

40% off 

FREE GIFT:

$10 gift card with any Beard Bundle Purchase!

FREE

FREE GIFT:

$10 gift card with any Beard Bundle Purchase!

FREE

FREE GIFT:

$10 gift card with any Beard Bundle Purchase!

FREE

Shop Now

FREE Shipping! 

Scents:

$39.00 USD

BEARD CARE STARTER BUNDLE

Kit Includes: 

Beard & Face Wash: To cleanse

Beard Oil: To moisturize

Beard Butter: To soften

100% Money Back Guarantee 

Get your best beard yet, or your money back. Try it for yourself totally risk-free!

1x  Travel Size 2-in-1 Shampoo & Conditioner

FREE GIFT:

Sandalwood Body Travel Pouch:

1x  Travel Size Body Wash

with any Beard Bundle Purchase

FREE

FREE

FREE GIFT:

$10 gift card with any Beard Bundle Purchase!

FREE

FREE GIFT:

$10 gift card with any Beard Bundle Purchase!

FREE

It’s “good hair day” insurance for your face.

OUTDOOR INSPIRED SCENTS

SUSTAINABLY MINDED

CLEAN INGREDIENTS

OUTDOOR INSPIRED SCENTS

SUSTAINABLY MINDED

CLEAN INGREDIENTS